It seems one popular beauty brand has come to the end of its run in the UK.
French brand Bourjois announced today it will be discontinuing its products in England, Ireland, Scotland and Wales.
The move comes after the brand has seen a decline in sales – partly down to competition from new companies, such as celebrity beauty brands.
Coty – the company that owns the brand – released a statement on the discontinuation.
They told Cosmopolitan UK: ‘We can confirm that following a strategic review of Coty’s Consumer Beauty brands in the UK we’ve made the difficult decision to exit Bourjois.
‘This will allow us to focus to a far greater degree on our priority Consumer Beauty brands’.
The brand is perhaps best known for its Healthy Mix Foundation and its creamy blushers and bronzers, which are packaged in little round pots.
Other popular products include the Rouge Velvet lipsticks and liquid lip items.
So anyone who has a Bourjois product in their makeup collection might want to use it sparingly, to make it last for longer.
But, as far as we know, Bourjois will still be available in other countries.
The brand has been up and running for more than 156 years. It was founded in 1863 in Paris, by cosmetologist Joseph-Albert Ponsi.
Coty also owns Rimmel and Max Factor and, earlier this month, the company purchased a 51% stake in Kylie Cosmetics for a staggering $600 million (which equates to £463m).
While nothing is confirmed, it’s fair to assume that we might be seeing Kylie Cosmetics replacing the Bourjois section in Boots stores very soon.
Metro.co.uk has reached out to Coty for a comment.
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