Joey King is slaying in these behind-the-scenes pics from her Urban Decay shoot for the “Pretty Different” Campaign!
The 19-year-old The Act star is just one of the new “global citizens” for the new campaign with Lizzo, Ezra Miller, Karol G and CL.
With the campaign, the five stars are “trailblazers who refuse to accept forced standards and instead champion uniqueness.”
“‘Pretty Different’ is our anthem for fellow makeup junkies who don’t subscribe to beauty standards,” Wende Zomnir, Urban Decay’s Founding Partner, shared in a statement. “It’s our tribute to individuality because everyone is pretty different. It’s our approach to reinventing what it means to be a beauty brand.”
She adds, “Our UD Citizens are dynamic, global voices that stand up for what they believe in. They are the true definition of ‘Pretty Different’ and embody the spirit of UD. Because being different doesn’t only mean being ‘weird’ or going against the status quo—it means you being you.”
Check out the pics below!
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