Lily Allen launches ‘groundbreaking’ sex toy in attempt to help women ‘talk freely about masturbation’

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Lily Allen treated her female fans to some fantastic news this morning with the launch of her new sex toy, The Liberty by Lily Allen.

Proudly declaring “I masturbate” as she rolls around in bed with a smile on her face, the singer and mum-of-two celebrates female sexuality in the advert for her new venture.

Taking to Twitter this morning, she posted: “I'm really excited to reveal something I've been working on with one of my favourite brands @womanizerglobal… My very own sex toy!”

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The Liberty, which is available now, promises to be a “life-changing” experience for women seeking a little self-indulgence.

At £99 for Lily’s special edition collaboration, she assures fans that “it works” and, speaking from personal experience, will “give you an orgasm very quickly.”

Speaking candidly to camera, Lily admits that she talks to her female friends more than her male friends about masturbation.

“Probably to make them feel less uncomfortable,” she laughs. “Boys don’t really like talking about female masturbation that much,” she added with a sigh.

“Loving yourself should be the most normal thing in the world,” the Not Fair singer declared, adding that “sex toys are still seen as a taboo subject because they’re related to masturbation and female pleasure.”

“The only way to make that no longer taboo is to speak about them openly and freely and without shame or guilt,” she says plainly.

The collaboration comes after she recommended Womanizer in her autobiography, My Thoughts Exactly.

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“I hope that this collaboration will lead to people feel that they can talk more freely about masturbation and if somebody like me can talk openly about it without shame then they might feel inclined to try it out for themselves – a whole new world awaits.”

Reassuring women that delving into the world of sex toys can be a fun and exciting bit of exploration, Lily recalls that her first experience using toys was “groundbreaking.”

“I found it quite difficult to get myself to a place of pleasure until I found toys,” she admits. Revealing that they play an “important role” in her life, Lily stated: “If I want a guaranteed orgasm I’ll reach for my toys.”

Recently married to Stranger Things star, David Harbour, Lily also insists that the joys of toys are most certainly not limited to singletons.

“Even with a partner I find toys can be a lot of fun as well,” she explains.

Championing female sexuality and pleasure, Lily strongly declares: “We all deserve amazing orgasms, so let’s be open about it.” Closing her ad with a powerful motto, she adds: “Free yourself, feel yourself, love yourself. #IMasturbate do you?”

Although many fans were expecting her to drop new music when she tweeted yesterday about a “big announcement,” tonnes of her followers are loving it.

One fan commented: “Get in there @lilyallen! ( pun absolutely intended). I wish more women spoke as openly about female orgasms and sexual preference as you do.”

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