Adidas Black Friday sale 2021: what to expect this month

EVERY sneakerhead worth their salt will be keeping their eyes peeled for the Adidas Black Friday Sale.

Last year saw best selling shoes including Gazelles, Superstars, Sambas Ultraboosts and more all discounted. You can expect more of the same this year.

* We may earn revenue if you click the links below and buy the products but we never let this affect our recommendations. Remember to shop around on Black Friday to make sure you're getting the best price.

  • Shop for trainers and sports equipment at Adidas – buy here

Adidas Early Black Friday deals

If you can't wait for November, you can save up to 40% on Adidas with its Autumn Offers. Here are some of our favourites from the sale:


  • Run Falcon 2.0 Shoes, £33.75 – buy here
  • Ozweego Celox Shoes, £67.50 – buy here
  • Gazelle Shoes, £52.50 – buy here
  • Adidas by Stella Mccartney TruePace Long Leggings, £85 – buy here
  • Adidas Adicolor Trefoil Hoodie, £30 – buy here


  • Essentials French Terry 3-Stripes Full-Zip Hoodie, £27 – buy here
  • ZX 10,000 Shoes, £63 – buy here
  • Adicolor Shattered Trefoil Hoodie, £36 – buy here
  • Continental 80 Stripes Shoes, £48.75 – buy here
  • 3-Stripes Tracksuit Bottoms, £36 – buy here


  • Superstar Shoes, £30.10 – buy here
  • Trefoil Hoodie in Grey, £19.80 – buy here
  • Stan Smith Shoes, £25.80 – buy here
  • ZX 2K Shoes, £33 – buy here
  • Adicolor Full Zip Hoodie Set, £26.60 – buy here

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When is Black Friday 2021?

This year, Black Friday falls on Friday, November 26.

It follows Thanksgiving on the fourth Thursday in November.

Adidas tends to kick off its Black Friday sales ahead of time, with deals on the whole week and lasting into the month of December.

Is Adidas taking part in Black Friday this year?

It's safe to assume that Adidas will take part in Black Friday this year — it took part in a big way last year, and has past form in offering big discounts around big holidays like thanksgiving and christmas.

What was in Adidas' Black Friday sale last year?

Adidas' hosted a week of deals last year, although customers had to act quickly as deals were only available as stocks last.

There was up to 50 per cent off trainers (both sport and style) as well as up to 50 per cent off selected apparel, bags, hats and socks.

Our picks of the 2020 Adidas Black Friday Sale

  • Solarglide 3 shoes, £83.97 (saving £35.98) – buy here
  • Marathon Tech shoes, £59.97 (saving £39.98) – buy here
  • U_Path Run shoes, £41.97 (saving £27.98) – buy here
  • Stan Smith shoes, £59.96 (saving £14.99) – buy here
  • Gazelle Shoes, £49, (saving £21) – buy here
  • Superstar Shoes, £63.96 (saving £15.99) – buy here
  • Ultraboost DNA Shoes, £111.96 (saving £27.99) – buy here
  • Ozweego Shoes, £62.97 (saving £26.98) – buy here
  • Falcon Shoes, (saving £16.99) – buy here

Adidas bestsellers such as Gazelles and Superstars were all included in the sale, so it's safe to presume that this November will be a great time to snap up a deal.

When is Cyber Monday and will Adidas be taking part?

Cyber Monday is on Monday, November 29, this year.

Adidas will have sales on through December, so it will be taking part in Cyber Monday discounts.

How long is Adidas Black Friday?

Adidas is known to have long sales for Black Friday. The sales usually starts ahead of the big day and last through the month of December. Our advice is to start having a look around in Mid-November to not miss any deals and sales.

We will also be updating this page as soon as Black Friday deals are released, so be sure to check back in November to get the latest information.

What to expect from Adidas' Black Friday sale 2021

If last year is anything to go by, you can expect significant discounts off trainers and apparel. Expect discounts to go as big as 50%, with the possibility of a code to make the savings even bigger.

You'll also be able to find Adidas merchandise on sale at a selection of other retailers including:

  • Foot Locker
  • JD Sports
  • Schuh
  • ASOS
  • Office
  • John Lewis

More Amazing Black Friday Deals

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  • Argos Black Friday deals
  • Very Black Friday deals

What does Adidas delivery cost?

Adidas standard delivery takes 2-3 days and costs £3.99 (it's free for members).

Express delivery costs £9.99.

For all delivery info, click here.

Are Adidas returns free in the UK?

Good news, Adidas allows you to return your online order free of charge within 60 days of receiving it – just be sure to return your items with the same carrier that delivered the package to you.

It is worth noting that limited releases products, such as YEEZY, have a 14-day return period instead of 60. For all information on returns and exchanges, check here.

Are adidas true to size?

Adidas usually fit true to size, so going with your usual size is almost always the right choice. If you're still unsure what your size is, Adidas has created a handy size chart, where it also explains how to correctly measure your feet.

Are YEEZYs Adidas?

Yes, YEEZY is sold exclusively at Adidas. Yeezy is a collaboration brand between American rapper and designer Kanye West and the German brand.

Does Adidas offer any other discounts?

Adidas offers further discounts through Sun Vouchers.

Students get 20 per cent off at Adidas, and NHS workers may also be entitled to a discount of up to 35 per cent.

Adidas is currently running a Back to School sale, and has discounted more than 6000 items of child and adult products. You can get an extra 30% off with the code EXTRA30.

Enjoyed reading about Adidas' Black Friday sale? Read more on how to find the best deals in our Black Friday explainer.

if you're looking for discounts off makeup and skincare, you may want to read about LookFantastic's Black Friday sale.

If you're looking for a gift for a kid (or adult!) you might be interested in Lego's Black Friday sale.

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