ASOS launches new uber-glam label As You and prices start at £8

ASOS has announced the launch of their new exclusive brand, As You.

Sitting alongside their previous brands, Collusion and Reclaimed Vintage it'sall about glam.

Made for a confident and fashion-obsessed shopper, the new As You collection is made for those looking to bring a touch of glam to their every day lives.

  • ASOS As You, from £8 – buy here

Designed with Gen Me in mind, the stand alone brand is part of the ASOS collection including COLLUSION and Reclaimed Vintage.

The As You collection includes 100 pieces, and that are perfect for everyday, night, and everything in between.

Prices start at £8 for strappy crop tops, and t-shirts.

As sexy as you ? You wna know how to boss all-black? Ask @jesshunt2

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Expect slinky mesh separates, dare to bare bodycons, and white tonal mix and match sweats for a laid back glam uniform.

The collection even includes an attention grabbing slinky thong back dress, very similar to the style that was spotted on Kim Kardashian last week – so it's not one for shrinking violets.

Speaking about the new empowering collection, Nikki Tattersall, Women's Buying Director at ASOS, says "We are excited to launch this new brand that responds to our younger customers and gives them a new way of showing their confident style.

As cosy as you ☁️ @jamilla.strand serving comfy glam in AsYou loungewear

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"Our focus has been to create a versatile collection that encapsulates both on and off duty glam, reflecting the reality of how our customers are living their lives right now"

You can see the full ASOS As You collection here.

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