Was it only a couple of years ago that Gwyneth Paltrow sauntered up the grand staircase at the Metropolitan Museum of Art's annual costume extravaganza, swaths of skin on show, curves encased in a slick one-shoulder gown?
From minimalist to modest … Gwyneth Paltrow at this year’s Met Gala.Credit:Charles Sykes/AP
On her return visit to the Met Gala last month, Paltrow ditched that patently steamy look for a filmy, frill-neck Chloe gown so fragile, so absurdly prim, that it might have doubled as a christening gown.
If US trends are anything to go by, this could be the summer of the chastity dress. One part comfort, two parts cover, it's turned up overseas this year in myriad variations: ruffled and ruched or discretely pared down, long or abbreviated, plain as a chador or raucously patterned and colorful – but invariably shrouding the wearer from the neckline to the shin.
Just don't confuse it with the prairie dress. Last year's sleeper trend with its treacly allusions to butter churns, quilting bees and starchily kitted-out sister wives, has given way to something less like a costume, less aggressively maidenly.
"The look is worldly," said Sharon Graubard, a partner in MintModa, a trend forecasting firm in New York. "At the same time it's more minimalist," recalling creations from The Row, Mary-Kate and Ashley Olsen's coolly understated label, more than Batsheva, last year's crunchy frontier favorite: a collection of dresses replete with mutton sleeves, calf-grazing skirts and cascading acres of gingham and chintz.
Australian brand Aje has taken the modesty trend and given it a 2019 twist.Credit:AAP
"To me Batsheva is almost an inside joke that Brooklyn hipsters get," Graubard said. The aesthetic has evolved. "It's deeper now," she said. "It has a more intellectual tone."
Indeed, there is nothing homespun about recent runway darlings like the balloon-sleeved pink silk faille midi Valentino released for spring; or a sweetly wispy calf-length pale chiffon from Zimmermann, a particular hit with millennials; or the demi-sheer caped midi dress Chanel paraded in its newly introduced resort collection.
Ganni, a popular Danish label; Jil Sander; Rodarte; Simone Rocha; and the Londoner Molly Goddard are each offering versions of the trend, veering in style from rigorously streamlined to tent-like, sheer and multilayered.
Aside from the aforementioned Zimmermann, Australian brands pushing the modesty envelope include Lee Mathews and Aje, which included a series of Australiana-inspired, billowing dresses in its show at Mercedes-Benz Fashion Week Australia last month.
A model in the Lee Mathews show at MBFWA.Credit:AAP
Then there is Gucci, of course; its wickedly headstrong designer Alessandro Michele garnishing a long and lanky pink chemise with a gaudy trompe l'oeil bow, or sending an incongruously racy message by patterning a version of the look in cheetah spots.
Sober or shrilly colorful variations have turned up as well on popular web emporiums including Matchesfashion.com, Mytheresa.com, Net-a-Porter and Barneys New York, and at mass-oriented outlets like Reformation, H&M and Zara, which is selling a filmy white button-down dresses in near-sheer dotted tulle.
Hipper than thou, "the style is being adopted by people who want to be read as having cultural capital," said Rebecca Arnold, a fashion historian and lecturer at Courtauld Institute of Art in London. Arnold may well have had in mind pop avatars like Paltrow; Zendaya, who appeared in a recent issue of Vogue wearing a saintly plain dusk-colored gown from Loewe; celebrity model Jourdan Dunn, a picture of purity in a white, lavishly embroidered white Zimmerman frock; or Danielle Bernstein, who has showed off a rosebud patterned pink satin dress and other modest maxis on @weworewhat, her Instagram account with over 2 million followers.
Such long, curve concealing dresses, Arnold noted, can be a rebuke to male-defined notions of femininity. "In a repressive social climate," she said, "potentially anything that is refusing male generated ideals and stereotypes is a political statement."
But it also is possible that the chastity dress is little more than the coy expression of a passing mood, mere role play.
A roguishly demure garden party frock "toys with the idea of what a woman's costume or uniform is, and transforms it," said Katharine Schub, a designer whose label, Homeque, offers a twisted, stripped-down interpretation: a faux leather pinafore. "The trend gives a woman agency to reinvent herself," taking a swipe at conventional notions of sexiness and chic.
The trend derives its impetus from digital platforms like Pinterest and Instagram. "The quickness of social media has exposed this type of dressing to larger audiences," said Candace Marie Stewart, the social media manager for Barneys New York. She added that as the luxury sector becomes more inclusive: "You're starting to see more than one way of dressing that might not traditionally have been seen."
Zimmermann has also capitalised on the modesty trend.Credit:AP
Wearing the chastity dress can be a provocation. "For the younger women in my office wearing a loose, concealing dress can be an expression of rage," Graubard said. "In a climate that curbs women's choices, it's a way of saying, 'You think you can control my body, but you don't get to see it.'"
"It's like wearing flat shoes," Graubard said. "It's a refusal."
Designers seem to have picked up the mood. "Our girl is always a little bit naughty," said Nicky Zimmermann. "She definitely has a bit of an edge.
"I don't feel like I'm in my grandma's nightie," she said of wearing her own style of chastity dress. "I can definitely feel my arms, legs, and chest in this dress. It has its own kind of sexiness."
The New York Times, with additional reporting by Melissa Singer
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