We’re all keen to move towards eating fewer animal products, and The Vegan Society estimates that 13 million Brits will be meat-free by the end of the year.
It makes sense, then, that big food brands are adding new ranges and altering others to suit our changing dietary needs.
Cadbury is the latest to do so, announcing the launch of their new Plant chocolate bars this week.
Debuting in two flavours, Cadbury Plant Bar Smooth Chocolate and Cadbury Plant Bar Smooth Chocolate with Salted Caramel pieces will be available to buy from November 2021.
Unlike classic Dairy Milk – which promises a glass and a half of milk in every bar – the new Plant bar is made with a blend of cocoa, almond paste, and rice extract.
The development came about after a survey suggested almost a quarter of vegans missed Cadbury Dairy Milk more than any other chocolate, with the confectionery maker issuing an apology alongside their announcement.
‘Sorry it’s taken this long,’ Cadbury’s tweet read, as well as ‘sorry for all the chocolate you’ve had to eat while you waited.’
While we do appreciate the apology, it’s worth noting that this isn’t Cadbury’s first foray into the world of veganism.
Bournville dark chocolate was considered to be ‘accidentally vegan’ (containing no animal products but not touted as vegan) before milk powder was added to the ingredients list earlier this year.
According to Cadbury, the recipe hadn’t changed, but the ingredients list had to be updated to include milk – as Bournville may come into contact with the allergen during production.
Thankfully, the new Plant bars are approved by The Vegan Society, taking away some of the guesswork when you want a sweet treat.
Michael Moore, Marketing Manager at Cadbury, said: ‘We’ve worked hard to add this delicious, dairy-free option to our iconic range, and we can only apologise for making our fans wait.
‘Ensuring we deliver against our commitment to exceptional flavour has taken quite some time, but as of November, the wait is over.’
The Cadbury Plant Bar will be available in Sainsbury’s nationwide from November 2021 and newsagents and supermarkets across the UK from January 2022 onwards, with an RRP of £2.50.
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