Kellogg's launches white chocolate Coco Pops

We love a breakfast cereal – from Rice Krispies to Cornflakes, we all have a favourite one.

If you are a Coco Pops fan, we have some amazing news – Kellogg’s is launching a white chocolate version.

Even better, the white chocolate version will have 30% less sugar than other chocolate coated toasted rice cereals.

The cereal brand said they created the new product in response to customers on social media and pleas on their phone line.

Katy Bailey, brand manager for Kellogg’s Coco Pops said: ‘In response to our fans, and the growing desire for white chocolate varieties of popular foods, we wanted to see if it was possible to create a white chocolate Coco Pops that tastes as good as the original.

‘Our food developers have succeeded and for the first time in the cereal’s 59 year history a white chocolate version will hit the shops.’

And Coco the Monkey, the mascot on the normal box, has a new friend – Nula the Narwhal, who will also be introduced into the well-loved jungle adverts.

Sara Ashley, Kellogg’s food technician at the Manchester cereal factory comments: ‘We had the idea to make a white chocolate flavoured Coco Pops when working in our food development kitchen on a new reduced sugar recipe for the original Coco Pops cereal.

‘We knew fans were asking for it so we developed a prototype, which uses three basic ingredients, and tried it out with Kellogg’s staff who loved it.’

Kellogg’s White Choc Coco Pops will be available in all major supermarkets from mid-June for £2.99.

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