Aldi has baffled some shoppers after announcing it had created its first ever own brand clothing line.
The Aldimania collection features hoodies, loungewear and underwear and prices mean it’s a total bargain.
But, the Aldi logo is front and centre meaning some shoppers are confused as to why anyone would want it.
Well, enter Millennials and Gen Z, because this is exactly the type of thing that sells out when spotted by younger Brits.
The new Aldimania clothing line will be on sale as part of next week’s Specialbuys.
Most of the fresh fits are available to order online from April 25 and some items are stocked in store from April 29.
It’s the first time the supermarket has tried anything like this and opinion is split.
Prices for the Aldimania clothing line range from £1.49 to £14.99.
You can grab socks and pyjamas as well as hoodies and underwear.
Aldi said: “Soon you’ll be able to wear the Aldi logo loud and proud.
“We’re talking unisex hoodies, hipsters, pyjamas and socks.
“But you’ll need to be quick. Because as with all Specialbuys – once they’re gone, they’re gone.
“And trust us, these will go!”
A lot of the collection was featured on the main billboard in London’s Leicester Square.
The trendy garms are often in neutral colours enhances with small pops of brightness.
The hoodie, which is priced at £14.99, comes in grey with a hood and long sleeves.
It is available in sizes small to XXL and Aldi’s logo in emblazoned on the front in blue, orange, red and yellow.
The PJ set has a similar, but smaller, logo on the front of the short-sleeved T-shirt with matching grey shorts – the set will cost you £12.99.
The women’s sizes are available in sizes small to large, while the men’s comes in small to XXL.
People took to Twitter and Instagram to discuss the new range.
On person wrote: “Why would anyone want to wear an item with a supermarket brand emblazoned across their chest?”
“These are so uncool, how strange,” added another.
While a third added: “I am so confused, it looks like a uniform.”
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However, other wanted to get a hold of the items.
One person commented: “So tempting, looks kind of cool.”
“NGL, I want an Aldi hoody,” addd another bloke.
While a young woman Tweeted: “Would I wear a hoody with Aldi on it? Yeah, probably.”
And, Love Island star Tommy Fury was also spotted in the colourful get up as he partnered with Aldi for the release.
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