Kingsmill discuss acts of kindness with supermarket customers
We use your sign-up to provide content in ways you’ve consented to and to improve our understanding of you. This may include adverts from us and 3rd parties based on our understanding. You can unsubscribe at any time. More info
Donating to charity, smiling at a passer-by on the street, letting someone with less shopping jump the queue, giving up your seat on public transport, and putting someone else first also feature in the top 10.
Other displays of goodwill include sending virtual hugs, making surprise Zoom calls, cooking or baking for someone without being asked, supporting local food banks and giving away your last piece of chocolate.
Emma Eggleton, spokesperson from Kingsmill, which commissioned the research as part of its Slice of Kindness initiative, to encourage people to be kind, said: “We hope that this list of everyday acts of kindness inspires others to be kind.
“It shows that even the simplest gestures can have a positive impact on someone’s day.
“It’s really uplifting to see that people view a favour or a random act of kindness as a habit for life, not just Christmas.”
The study of 2,000 adults found other acts in the top 50 list include helping a fellow shopper to reach the top shelf in a store (41 percent), and checking in on an elderly neighbour (30 percent).
Giving way while driving (40 percent), letting your partner have a lie-in (33 percent), and writing someone a handwritten letter or card (34 percent) also appear.
It’s really uplifting to see that people view a favour or a random act of kindness as a habit for life, not just Christmas
Emma Eggleton, Kingsmill spokeswoman
It also emerged one in ten Brits said they do four kind acts daily – the equivalent of 1,460 a year – but 15 percent of those polled said they received zero favours a day.
This could be explained by the fact that 47 percent said their acts of kindness were inspired by wanting to help those more vulnerable or less well-off.
Almost half declared being kind “helps society at large to spread positivity”, while 46 percent said “it gives them positive mental health” when someone is kind to them.
Similarly, 59 percent said they felt happy after carrying out a kind act.
Nearly half of the respondents (47 percent) also felt the fallout from the Covid pandemic had made them kinder.
More than four in ten believe the crisis has increased their philanthropy, as it made them appreciate what they have and increased their awareness that not everyone is as fortunate.
Overall, faith in humanity was clearly strong, with 64 percent believing people are generally kind by nature, while 44 percent think kindness can make a positive, lasting difference to someone.
And 60 percent of those polled, via OnePoll, said they were teaching their children to be altruistic too.
Parents claimed they were schooling youngsters in everything from recycling and not making fun of others, to giving up their seat on public transport for someone who needed it more, and donating toys to charity.
The findings have inspired a new video by Kingsmill showing these everyday acts of kindness in action, with more to follow in the weeks counting down to Christmas.
Emma Eggleton added: “We’ve been out and about spreading a little cheer ourselves. We’ve given away our very own Kingsmill Christmas jumpers, a year’s supply of bread, and we’ve even paid for someone’s weekly shop.
“Doing right by the nation’s health, our local communities and the planet has always been at the heart of everything Kingsmill does, and that’s why we’re putting it first.
“Supporting Save the Children’s Christmas Jumper Day, teaming up with Aspire Housing for its annual toy appeal, and help fund training for nurses and care-home workers close to our bakeries – these are just some of the ways we’re making a difference. We want everyone to get involved.
“This is our way of wishing everyone a very merry Christmas, packed full of laughter, joy and kindness.”
BRITS’ TOP 50 ACTS OF KINDNESS:
- Opening a door for someone
- Taking in a neighbour’s parcel when they are out
- Paying someone a compliment
- Donating to charity
- Saying hello/smiling at someone on the street
- Holding the lift for someone
- Letting someone with less shopping jump the check-out queue
- Giving up your seat on public transport for someone you felt needed it more
- Expressing empathy
- Putting someone else’s needs before your own
- Helping a fellow shopper reach the top shelf in a store
- Giving way while driving when you didn’t need to
- Helping someone carry luggage/a pram/parcels
- Putting a neighbour’s bin back after rubbish collection
- Sharing knowledge with someone who needed it
- Giving a lift without expecting payment
- Calling a friend/family member just to chat
- Treating a colleague/friend to a cuppa/drink
- Writing someone a handwritten letter/card
- Letting your partner have a lie-in
- Saying “keep the change” to staff at a small shop/your local pub
- Making a tea round without being asked
- Feeding someone’s pet while they are away
- Giving someone your last piece of chocolate
- Checking in on an elderly/vulnerable neighbour
- Participating in a fundraiser
- Wearing/using a gift someone gave you while in their presence
- Telling someone there was a bit of food in their teeth/make-up on their face
- Cooking or baking for someone without being asked
- Supporting local food banks
- Sharing an umbrella with someone when it’s raining
- Sending a gift to someone you knew was having a hard time
- Going out of your way to reunite and owner with lost valuables/wallet
- Treating someone to breakfast in bed
- Sharing a good recipe or restaurant recommendation with a friend/co-worker
- Buying food or drink for a homeless person
- Thanking a teacher/lecturer with a gift
- Paying for someone’s meal at a restaurant
- Giving your time to a community cause
- Donating Christmas gifts to an orphanage/children’s charity
- Running a loved one a warm bath after a hard day’s work
- Sending someone a virtual “hug”
- Babysitting a neighbour’s/friend’s children for free when they have an emergency
- Walking someone’s dog if they were unable to due to illness
- Wearing a Christmas jumper for charity on Christmas Jumper Day
- Writing someone a surprise note to show you care and popping it in their lunchbox
- Throwing someone a surprise party
- Surprising someone with an unexpected video call
- Paying for a more vulnerable/less well-off person’s shopping
- Thanking a local community “superstar”
Source: Read Full Article