Shoppers have bought a record 1,184 bargains a second using credit cards as Black Friday fever hit Britain.
Some £2.53billion has been spent overall on goods such as gadgets, toys and electrical items, retail researchers found.
Most splashed out online, leaving centres such as Birmingham’s Bullring very quiet.
Barclaycard said the number of transactions between 1pm and 2pm grew by 9% on last year’s 1,087 purchases a second.
Barclaycard Payments chief executive Rob Cameron said: “The fact records continue to be broken suggests that appetite for Black Friday sales is not abating.”
John Lewis said Apple iPads were its biggest hit because of a £50 saving. Calvin Klein undies down from £38 to £26.60 and Lego Star Wars discounted by £31 to £139.23 were also a draw.
Currys PC World said items including tellies, games consoles and electrical goods were being snapped up online at a rate of two a second during peak times.
Online shoppers spent less than seven minutes browsing before grabbing deals such as Apple Airpods, slashed from £159 to £138.
Boots said orders flew in at the rate of 2.5 a second. It said between midnight and 9am, it had dealt with 57,000 orders.
Paco Rabanne 1 Million for Men Eau de Toilette (100ml)down from £68 to £39.90 and a Philips Lumea hair remover down from £475 to £269 were the best sellers. Managing director Seb James said: “We are absolutely thrilled.”
Debenhams said yesterday was 800% bigger than a normal Friday, with 1,600 visits a minute to its website. It was selling three bottles of perfume a second.
Managing director Steven Cook said: “Consumers have been holding on to their cash so we were expecting some pent-up demand to be released.”
The Centre for Retail Research revealed Brits blew £2.53billion – 3.4% more than last year – and predicted spending of £8.57billion by Cyber Monday .
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