Starting from Thursday 27 June, Walkers Sensations is offering people across the UK the chance to purchase one of 100 flights to Bangkok, New Orleans and Bologna for just £1.99 per flight – the same price of a packet of Sensations.
Over a three-week period, a temporary digital travel agency, www.SensationsGlobalTravel.com, will be open for business, and starting with Bologna, 100 flights will go on sale across three consecutive Thursdays, 27 June, 4 July and 11 July.
The choice of delicious foodie destinations is inspired by popular Sensations flavours such as Thai Sweet Chilli and Bangkok Street Mix as well as two new globally-inspired flavours which launched in June – Balsamic Vinegar & Caramelised Onion, which is for Bologna, and Hickory Smoked Cheddar & Crispy Bacon for New Orleans.
The launch of the £1.99 sale comes after research from Walkers Sensations revealed that over half of millennials claim a lack of money is one of the main factors stopping them from travelling as much as they’d like to.
Of the 1,500 people aged 16-35 questioned, more than three quarters would rather spend the money they do have on unique experiences, such as travelling, over saving up to buy a home or car.
Although keen to travel, one in 10 said they had never travelled outside of the UK, with a third of those claiming they felt trapped by their inability to do so.
Alison Kirk, Brand Manager for Walkers Sensations said: “At Sensations our snacks are inspired by flavours and recipes we’ve discovered from around the world.
“Nearly half of the people questioned said that they want to travel to try new and exciting food, so the launch of Sensations Global Travel aims to help people experience the sights, sounds, tastes and smells of the delicious destinations Sensations are inspired by.
"For those who manage to get their hands on one of the 100 flights, we hope that by reducing the price down to the cost of a packet of crisps, we’re able to unlock an exciting feast for the senses, giving them a chance to explore new and far-flung places”.
Sensations Global Travel will also come to life with a physical Soho location, with agents staffed outside the pop-up between Wednesday 26 June to Friday 28 June handing out samples of the new flavours to lucky passers-by, as well as more information on the activity.
To be in with a chance of getting one of the 100 select flights, people must visit www.SensationsGlobalTravel.com, between 7pm-8pm and register their details, with a different destination on sale each week.
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