Kellogg’s launches new Strawberry & White Choc Coco Pops that turns milk pink

If you’re a cereal lover it’s more than likely that you occasionally indulge in Coco Pops.

After all, they’re an iconic childhood cereal… and you get to drink the milk afterwards.

Yum!

Well, something a little bit different is joining the Coco Pops family with Kellogg’s latest release.

The cereal giant announced today that brand new Strawberry and White Choc Coco Pops flavour is hitting shelves.

The limited-edition version of classic Coco Pops combines the delicious flavours of smooth white chocolate and juicy strawberries for a fruity, but sweet breakfast delight.

Or, chow down as a snack if you prefer…

With 30% less sugar than other chocolate flavoured cereals, Strawberry & White Choc Coco Pops turns the milk pink, guaranteed to add a splash of colour to your day.

The new addition follows the successful release of White Choc Coco Pops in 2019, with more than three million boxes flying off shelves in the first six months alone.

The new flavour will be sold for £2.99 per box and is available from all major supermarkets from Friday, February 12.

But, make sure to stock up if you fall in love wth them as they will only be around for 12 months!

Boo!

The strawberry and white chocolate cereal contains no artificial colours or flavours, too, so you don’t need to worry about your kids' eating.

Harriet Oakes, activation brand manager from Kellogg’s said: “We are thrilled to launch new Strawberry & White Choc Coco Pops, it took over 50 recipe trials before we achieved the tastiest mix of strawberry and white chocolate that turned milk the perfect pink.

‘’When we launched White Choc Coco Pops in 2019, they sold out in just a few days so we’re hoping Coco Pops fans will be just as excited to try the new flavour.

"We’re sure kids and grown-ups alike will enjoy bringing a bit of pink to their breakfast.”

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