Love Island’s Liberty Poole lands deal with In The Style as she’s announced as latest celeb collab

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Love Island fan-favourite Liberty Poole has secured a new deal with In The Style, with the online retailer announcing her as their latest celebrity collaborator.

The star's big announcement was made in front of Europe’s biggest billboard, where the stunning former islander posed for a snapshot next to her news, which was splashed across a giant peach notice.

Wearing a gorgeous bright blue blazer and matching trouser suit, Liberty told her fans on Instagram: “Such a pinch me moment!!”

Over the moon with her new partnership, the 22 year old beauty’s official statement also read: “I am so excited to be exclusively working In The Style!

“I’ve always loved that the brand is so inclusive and really empowers women, as that is something that I am extremely passionate about too.

“I can’t wait for everyone to see all the amazing things we have coming up,” the reality star continued. “Including my first ever clothing collection, where the aim is to make girls everywhere feel confident ‘in the style’ they wear!”

The brand’s CEO Adam Frisby also revealed his excitement at the deal and why the Birmingham-born islander is their latest pick for a brand ambassador.

“I am beyond excited to introduce Liberty as In The Style’s latest Brand Ambassador", he began.

“Liberty’s journey in the villa was one that inspired many.

“Although she didn’t find love, she found self love and I’m incredibly proud to have her join the brand and no doubt help In The Style empower lots of women around the UK.

“One of the things I’m most proud of about In The Style is that we live and breathe by our brand values, this includes inclusivity, female empowerment and being true to who you are.

“Liberty encompasses all of these values,” Adam added.

The business’s boss went on to reveal that he and the rest of the team have been “inundated” with requests for Liberty to join In The Style ever since she returned from Mallorca.

The CEO added the entire business are “delighted” with the news.

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