Dragons’ Den: Sara Davies discusses the new series
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Sara Davies, 37, made her money after building up a craft empire from scratch. The savvy businesswoman began while still at university in 2005 – and has now added fame to her CV thanks to appearances on BBC show Dragons’ Den, and shortly, on Strictly Come Dancing.
Craft fans will know Sara’s company, which is Crafter’s Companion.
Crafting has become incredibly popular in recent years, with knitting, macrame and embroidery all trendy hobbies.
So, Sara started her business at the right time – but what is her net worth?
According to Insider Growth, she is worth a whopping £37million.
Sara was born in Coundon, in County Durham in the north of England, in 1984.
She studied Business at the University of York and graduated with a first class degree.
During a work placement at a small craft company, the entrepreneur realised there was a gap in the market for a tool that could create bespoke envelopes for handmade cards.
With the help of her engineer father, Sara created a product called The Enveloper, which she launched on TV shopping channel Ideal World.
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By the time she graduated, Sara’s business was turning over £500,000.
Fast forward a few years to 2019 and Crafter’s Companion exports to more than 40 countries and employs 200 people worldwide.
In 2019, it was reported that Crafter’s Companion had turned over almost £25million the previous year.
In 2015, Sara began her career in television, hosting Local Television Limited’s craft show, Be Creative.
In April 2019, the businesswoman joined BBC’s Dragon’s Den as one of the Dragons, becoming the show’s youngest ever investor.
Speaking to the BBC at the time, Sara said: “I’ve been a fan of the show since it started.
“I was even invited to pitch on the show 13 years ago, so it feels like I’ve come a full circle.”
Sara was appointed MBE in the 2016 New Year Honours list for her services to the British economy.
Additionally, in 2010, the businesswoman was awarded the Ernst & Young Emerging Entrepreneur of the Year Award.
She appears on Dragons’ Den with Deborah Meaden, Peter Jones, Touker Suleyman, and Tej Lalvani.
Sara keeps her personal life relatively private, but she does sometimes share images of her two sons on her Instagram page, such as when they make crafts together as a family.
She lives with her children and her husband Simon – whom she married in September 2007 – in Teeside.
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