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Sean “Diddy” Combs ripped into corporate America for failing to invest in black media in a scathing letter published Thursday.
In a response to General Motor’s alleged lack of support for the black community, the 51-year-old music mogul said people of color aren’t afraid to “weaponize our dollars” in an open letter published on his website.
“No longer can corporate America manipulate our community into believing that incremental progress is acceptable action,” Combs wrote on the site. “We demand that Corporate America reinvest an equitable percentage of what you take from our community back into our community.”
It adds, “The same way you understand the power of our dollars, we understand our power to take them away from any corporation that doesn’t give us the economic inclusion we deserve. We are prepared to weaponize our dollars.”
Titled “If You Love Us, Pay Us,” Combs’ letter came after General Motor’s announcement last week that it will devote more advertising dollars to black-owned companies.
The Detroit, Michigan-based automobile firm said it plans to raise its total ad spending on black-owned media from 2 to 8 percent by 2025.
The company— one of the nation’s biggest advertisers — made the commitment after black businessman and TV producer Byron Allen took out a newspaper ad calling out the firm for failing to spend enough money on black businesses.
But Combs on Thursday said the move wouldn’t cut it.
“If you love us, pay us! Not a token investment. Not a charity check or donation,” Combs wrote. “Radical change is the only option. You’re either with us or you are on the other side.”
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