Waitrose tests delivering food to shoppers' homes in 30minutes via Deliveroo as Ocado partnership axed

WAITROSE shoppers in certain areas of the country will soon be able to get groceries delivered to them in 30minutes via Deliveroo – but they'll no longer be able to shop for items on Ocado.

The upmarket supermarket has joined forces with the delivery company to trial the service for 12 weeks to half a million shoppers.

From September 1, shoppers in Bracknell in Berkshire and Clifton in Bristol will be able to order Waitrose goods via Deliveroo's app.

The scheme will then be rolled out to Notting Hill and Surbiton in London and to Fitzroy in Cambridge from September 3.

If successful, the initiative will be pushed out to more locations, possibly over the next 12 weeks, before launching nationwide.

It comes as Waitrose's 18-year partnership with Ocado is scrapped from September 1 with shoppers no longer able to buy its products from the delivery platform.

Ocado is instead teaming up with M&S from the same date.

Alternatively, if you want to stick with Waitrose you can still order online directly via its website. It doesn't charge for delivery but there is a £60 minimum order value.

How will the Waitrose Deliveroo service work?

More than 500 Waitrose products will be available for Deliveroo customers to choose from, including ready meals, fruit, vegetables, meat, milk, snacks, store cupboard and cleaning essentials, as well as beer and wine. 

The Deliveroo app is free to download on Android and Apple or you can order on your web browser via Deliveroo.co.uk.

If you live near one of the five Waitrose shops taking part in the trial, type "Waitrose" into the search bar to find out if you are in the delivery zone.

If you are, you'll then be able to select the items you want to buy.

You can order from one hour after the shop opens to one hour before it closes and you can also track the progress of your order and where your delivery driver is on the app. 

Opening hours will vary by store so check using Waitrose's store locator tool.

Just bear in mind there's a minimum spend of £10, and unless you're a Deliveroo Plus you'll be charged between £2.50 and £4.99 for delivery depending on how far away you live from the Waitrose store.

Delivery is free to Deliveroo Plus members. These customers have a monthly subscription costing £11.49, which entitles them to free delivery on orders over £10.

It's unclear if prices on the app will be the same as in store – The Sun has asked Waitrose and we'll update this story as soon as we get a response.

But it's likely they'll cost more as you're paying a premium not to leave your home.

How does the service compare?

Aldi is also currently trialling home delivery with Deliveroo from 20 stores with a view to rolling it out nationwide.

It has 150 items available to order, although it does warn prices may differ compared to in store. Aldi's service comes with a pricier £4.99 delivery with a minimum £15 spend.

Morrisons' shoppers meanwhile, can order over 200 items via Deliveroo from 180 stores nationwide. Delivery also costs £4.99, although it's unclear if there is a minimum order threshold.

At launch in April, Morrisons told us you will be charged a fee on orders under £19.99 although this will vary depending on the total amount spent.

Co-op and Nisa have also signed up to Deliveroo after a trial last year.

James Bailey, executive director for Waitrose, said: "Our trial with Deliveroo has huge potential to give new and existing customers greater choice and flexibility for when and how they want to shop with Waitrose.” 

Ajay Lakhani, vice president of new business at Deliveroo added: “Deliveroo’s on-demand grocery services have proven vital for so many people during this difficult period, allowing families to get the items they want and need quickly without having to leave home."

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