Twitter lays out the steps it's taking to make advertisers feel safe on its platform

Twitter is kicking off a process to get its brand safety controls and measurement metrics independently audited by the Media Rating Council. The company is also set to announce partnerships with third-party brand safety software firms and conducting research into how consumers view ads when they appear next to unsavory

Two location-based marketing firms are combining to help marketers navigate the growing scrutiny over consumer tracking

Location-based marketing firm InMarket has acquired NinthDecimal in a bid to take on big rivals like Foursquare. The two companies have combined annual revenue of $100 million and aim to build a large location business to help marketers buy, track, and measure ads. Data privacy laws and regulation have put

Tech marketing salaries revealed: What companies like Facebook, Amazon, and Twitter pay employees, from creative directors to managers

Tech giants like Amazon, Google, and Microsoft have come to dominate the global economy thanks, in some part, to their marketing efforts. Amazon overtook Procter & Gamble to become the world's top advertiser in early 2020, and tech companies are top destinations for marketing talent at a time when ad

53% price cuts, decade-long lows, and a 14-year high vacancy rate: Here's how bad the situation is for Manhattan luxury real estate

The coronavirus pandemic has stalled the luxury real estate market in New York City.  According to a report by Olshan Realty, the first week of August saw the lowest number of homes sold for $4 million or above in more than 10 years. The Getty Residences, a luxury building that

Meet the 27 most influential fixers in public relations at companies like Johnson & Johnson, Lenovo, and Coca-Cola

The public, investors, and regulators are demanding more of companies, making the public-relations function more important than ever. Business Insider identified the 27 most powerful PR pros managing the images of the highest-profile companies. They include communications chiefs from brands like Johnson & Johnson, Heineken, Lenovo, and Coca-Cola. Visit Business

Netflix's rivals like Amazon and Hulu are slowly eating away at its US market share, and Disney Plus is about to take its seat at the table

This story requires our BI Prime membership. To read the full article, simply click here to claim your deal and get access to all exclusive Business Insider PRIME content. Netflix’s US share of subscription OTT viewers is ticking down, even as the streaming giant continues to bring in more viewers

We talked to YouTube sensation Jennelle Eliana about gaining 1.5 million subscribers within a month of posting her first video about living in a van

Van life traveler Jennelle Eliana Long gained 1.5 million subscribers on YouTube within a month of posting her first video, after YouTube recommended her videos to its users. She told Business Insider that she wasn’t prepared to get so many views at once, and her popularity has come with some

A new report says AT&T was mostly to blame for pay TV's bleak quarter, and it's going to get worse for the telecom giant as 2019 continues

This story requires our BI Prime membership. To read the full article, simply click here to claim your deal and get access to all exclusive Business Insider PRIME content. The first quarter of 2019 was a rough one for the pay-TV industry, which posted its biggest declines in subscriber growth